
For more than a decade, Booking.com has been the dominant online travel agency (OTA) in Europe, controlling the way hotels reach their guests. With its overwhelming market share in many European countries – sometimes exceeding 65% – Booking.com has become an unavoidable partner for hotels. Booking.com used its power to impose unfair contract terms, restrictive clauses, and excessive commissions on hotels. These practices left hotels with fewer choices, lower revenues, and no real ability to negotiate.