About the action
For nearly two decades, Booking.com has used its 65%+ market dominance to hold the European hotel industry captive. By enforcing restrictive ‘best-price’ clauses, the platform has stripped hoteliers of their pricing autonomy and diverted billions in potential revenue. The tide has now turned: across Europe and at the EU level, regulators and courts have condemned these practices as anticompetitive. These rulings have established a clear path for hotels to reclaim damages for years of inflated commissions and lost direct-booking revenue.
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